The Daily Mirror - Media Set Product

In depth analysis of The Daily Mirror

• The Daily Mirror is a British daily national tabloid newspaper. Established in 1903, it is aimed at predominantly working class readership. It follows a traditionally left wing political stance. One of the Mirror’s main competitors is The Sun newspaper which targets a similar socioeconomic demographic, but usually adopts a more traditionally right wing stance. This edition was published on March 13th, 2019, after Theresa May had encountered another Commons defeat over her Brexit proposals. As a mostly left-wing newspaper, the Mirror has been critical of the way the conservative government has been handling the Brexit negotiations.

• The point of view and ideology of The Daily Mirror is left-wing, the political bias.
• The codes and conventions are followed for a newspaper by the layout and as a tabloid, as there are many images and adverts and little text, it also references pop-culture (Eastenders) and includes a pun, 'mayhem'.
• The layout and design of the newspaper follows the conventions of a tabloid, the composition includes the masthead bold (colour red) and is large for the reader to see. The name 'daily mirror' suggests that it is a reflection of everyday. At the top of the newspaper, the headline, 'Brexit delay mayhem', summarises the main point of the article of being about a delay in Brexit; it's below a large advert for Ladbrokes, which is for betting. On the right side of the masthead is, an article, 'Enders Haley glasses by thug', featuring page numbers - hermeneutic codes. The standfirst on the newspaper is, 'PM loses key votes again' above the headline. Above the main body of text there is a byline is found above the body of text of the main headline, 'Pippa Crerar Political Editor'.
• The images included are advertisements, an image of a character from Eastenders, and an image of Theresa May, the size of the image is very small making her appear insignificant with a low-angle shot further proving this.
• The main font used is sans-serif, with some serif fonts.
• The mise-en-scène, the colours used mostly is red, as the masthead is red, it follows a common theme. 
• The language and lexis used can make the newspaper seem not in favour of May, 'PM loses key vote again', 'May surrenders after another massive defeat leaving nation facing months of chaos', 'mayhem', 'humiliating defeat' and 'most chaotic and destructive British Government in living memory'.
• The anchorage of images and text, the reader will see the masthead, then the advert, standfirst then main headline.
• The elements of narrative is the main news story.
• The main topic of the newspaper is Brexit, the ideological implications of this is it will only attract some readers who agree with the paper’s politics.
• Only fans of soap operas will understand who ‘Haley’ is and watch Eastenders.
• The puff box would be the news about Eastenders.
• The Cheltenham races are seen in the adverts for betting, 18 and over will be targeted as they can bet on horse racing.
• Strapline - 'fighting for you', makes the newspaper side with the reader and their beliefs.
• The mode of address - racing - betting.
• Sympathy created, ‘glassed by thug’, creates enigma for what happened to the character, ‘Haley’.
• The representation of women, can be seen quite negative, the character 'Haley' is seen as being vulnerable, and the prime minister as failing however she is a female prime minister which is rare in the government (representation).
• The theory by Van Zoonen, of men acting (the man riding the horse) and women appearing (the character 'Haley' and May).
• The intertextual reference of war because it mentions May's 'massive defeat'.

Double-page spread

• The polysemic nature is the formality of the article in a tabloid.
• The headline, 'A faller at 2nd', summarises what the story will be, it is also in large and on a double-page spread.
• The main image is also a centre spread of May, suggests the story will be about her.
• Page numbers at the bottom of the page, to show more information or similar news to the page.
• There is a pull quote, 'The PM did pull a rabbit out of the hat, she brought it back and the Attorney General shot it', said by an MP.
• Standfirst is in bold and in red, 'Brexit shambles: Now it's going to be delayed'.
• The byline is found on top of the main body of the text.
• Between the columns you can find the gutter.
• Side panel on the left, relates to the main article.
• There are symbolic codes of the horse racing in Cheltenham, ‘tottering Theresa’, the reader will understand the intertextual reference.
• There are powerful binary with May and Corbyn being on the same page.

The Times - Media Set Product

In depth analysis of The Times

• The Times newspaper is a British national ‘quality’ newspaper first published in 1785. The Times has been published by Times Newspapers since 1981, a subsidiary of News UK, wholly owned by News Corp, Rupert Murdoch’s company. This edition was published on March 13th, 2019, after Theresa May had encountered another Commons defeat over her Brexit proposals. The Times is famous for having a range of journalists with varied political viewpoints which allows the newspaper to offer a more neutral political stance on Brexit negotiations.

• Rupert Murdoch- Is an Australian-born American media mogel, who founded News Corp. He owns major news organisations such as FOX news and Sky news. Some people hate him because of his political views, which is strong right-wing.

• The point of view and ideology of The Times is right-wing.
• The layout and design of the newspaper follows the conventions of a broadsheet. The composition of the newspaper includes a masthead is along the top of the newspaper and in large, the name, 'The Times' suggests history as well as the serif font makes it look sophisticated. The coat of arms in the middle with a lion and unicorn that signifies Britain (symbolic code), it's traditional and represents the monarchy. This suggests the reader will have more traditional and conservative views. The headline is 'driven to despair', which summarises what the article will be about found at the top of the paper. The caption underneath the image, 'Theresa May leaving parliament last night after her heavy defeat. She told MPs that they had to face unenviable choices’. The page numbers are found at the bottom for other news stories at the skyline, this is a hermeneutic code. There is a standfirst found above the main body of text and below the main headline, ‘Britain in crisis as May plan crushed again’, ‘MPs vote today on no-deal Brexit’, ‘Prime Minister may face registration calls’. On top of the main body of text there is a byline. With a folio on the top of the paper, ‘Fashion 8 best styling tricks for your spring wardrobe’. The strapline, 'Britain's most trusted national newspaper', the reader will feel more trusted with what they are reading.
• The main image is of May, the prime minister at the time with a close-up shot.
• The font is serif, making it more sophisticated and formal, more suited to the audience.
• The mise-en-scène, the colours used are little to none, only on the folio and stats.
• The language and lexis used, the headline, 'driven to despair', suggests that she was forced to fail. Also, 'Britain in crisis as May plan crushed again', as her plan was rejected by MPs.
• The anchorage of the image is very large and centre, this image is further anchored with the masthead and headline, with a caption under the image.
• The narrative of the main news is May failing a vote.
• The target audience are right-wing in higher classes, because it is a traditional broadsheet, the reader would have more conservative views.
• The proairetic code would be May in a car, and she is being driven which links to the headline, it suggests that the newspaper believes that it isn't entirely her fault, this creates hope for the reader.
• An intertextual reference is the headline and image, May is in a car.

The Mail Online Analysis

The Mail Online Analysis

https://www.dailymail.co.uk/tvshowbiz/article-7747873/British-Fashion-Awards-2019-Holly-Willoughby-leads-glamour.html

The representation of the woman, Rihanna, is found to be stylish and have the ideology of women being interested in fashion and know her from having pop-culture knowledge (hegemony). The idea and message that women should have a particular 'perfect body', such as having a, 'statuesque frame' like Rihanna's.

The impact this may have on society is making women believe, in order to be successful and 'beautiful' you must have a specific body. This may also make women compare themselves to others and can cause insecurity and low self-esteem.

https://www.dailymail.co.uk/tvshowbiz/article-7748617/Kate-Beckinsale-flaunts-toned-abs-Cabo-slams-troll-annoying-hole.html

The representation of the woman, Kate Beckinsale, is found by having the ideology and hegemony of women wearing bikinis and having the 'perfect body' and she is objectified from the use of lexis, 'bombshell', 'flaunting her unbelievably toned figure in the strapless suit' and 'brunette locks down' creating the ideology of women having to be like this.

The impact this may have on society is that women should have a particular body, look a certain way and the article makes it appear okay to objectify women, which is the idea and message that the article is conveying.

https://www.dailymail.co.uk/tvshowbiz/article-7750209/Lily-James-wows-leads-stars-Giorgio-Armani-British-Fashion-Awards-afterparty.html

The representation of the woman, Lily James, is found in the article to have the ideology of having the ‘perfect body’ and the hegemony of women having to have the ‘perfect body’, for example through the lexis, ‘toned legs‘, ‘Lily wowed in the double-breasted number, which boasted gold buttons, cinched in her tiny waist with its belt detailing. Falling at the thigh-skimming length’. The article makes it appear that she is flaunting her sexuality after her supposed break-up.
The impact this may have on society is that women should follow the hegemony of the expectations of having a particular body type. The article may make objectifying women appear the norm.



All of the following articles follow the Feminist theory by Lisbet Van Zoonen, as she says that Western media follows a patriarchal culture as the women’s bodies are usually seen as objects.

Daily Mail Analysis

Daily Mail Analysis

https://www.dailymail.co.uk/femail/article-5099651/Scantily-clad-women-upstaged-messy-bedrooms.html#comments

The group being represented are young women, the place is women's bedrooms and the issue is how they have 'messy bedrooms when they uploaded the sizzling snaps onto social media'. The technical devices the article uses are selfies of the women, and is creating the message that women are messy and also may link to the theory of male-gaze, the article and images used are aimed towards heterosexual men, typically, however it is found on the women's section. The lexis used in the article suggests that women should be judged on how messy their room is and that women should be perfect with perfectly clean rooms, the captions under images. Stereotypes are used to create a representation, for example, 'clothes, laundry and mountains of makeup'. The message is that women who have dirty rooms are dirty minded, devaluing, and that women are vacuous and don't notice things. The impact of this message on the target audience is encouragement to feel like young women can be objectified, at the bottom of the article there is a comment section, this further suggests that the target audience should comment about these women and these women should be judged with unmoderated comments. And also The Daily Mail has old-fashioned values, they may have the idea that women should have clean rooms. The impact in society this may have of this representation is the feeling of being insecure about their own bodies.