The Daily Mirror - Media Set Product

In depth analysis of The Daily Mirror

• The Daily Mirror is a British daily national tabloid newspaper. Established in 1903, it is aimed at predominantly working class readership. It follows a traditionally left wing political stance. One of the Mirror’s main competitors is The Sun newspaper which targets a similar socioeconomic demographic, but usually adopts a more traditionally right wing stance. This edition was published on March 13th, 2019, after Theresa May had encountered another Commons defeat over her Brexit proposals. As a mostly left-wing newspaper, the Mirror has been critical of the way the conservative government has been handling the Brexit negotiations.

• The point of view and ideology of The Daily Mirror is left-wing, the political bias.
• The codes and conventions are followed for a newspaper by the layout and as a tabloid, as there are many images and adverts and little text, it also references pop-culture (Eastenders) and includes a pun, 'mayhem'.
• The layout and design of the newspaper follows the conventions of a tabloid, the composition includes the masthead bold (colour red) and is large for the reader to see. The name 'daily mirror' suggests that it is a reflection of everyday. At the top of the newspaper, the headline, 'Brexit delay mayhem', summarises the main point of the article of being about a delay in Brexit; it's below a large advert for Ladbrokes, which is for betting. On the right side of the masthead is, an article, 'Enders Haley glasses by thug', featuring page numbers - hermeneutic codes. The standfirst on the newspaper is, 'PM loses key votes again' above the headline. Above the main body of text there is a byline is found above the body of text of the main headline, 'Pippa Crerar Political Editor'.
• The images included are advertisements, an image of a character from Eastenders, and an image of Theresa May, the size of the image is very small making her appear insignificant with a low-angle shot further proving this.
• The main font used is sans-serif, with some serif fonts.
• The mise-en-scène, the colours used mostly is red, as the masthead is red, it follows a common theme. 
• The language and lexis used can make the newspaper seem not in favour of May, 'PM loses key vote again', 'May surrenders after another massive defeat leaving nation facing months of chaos', 'mayhem', 'humiliating defeat' and 'most chaotic and destructive British Government in living memory'.
• The anchorage of images and text, the reader will see the masthead, then the advert, standfirst then main headline.
• The elements of narrative is the main news story.
• The main topic of the newspaper is Brexit, the ideological implications of this is it will only attract some readers who agree with the paper’s politics.
• Only fans of soap operas will understand who ‘Haley’ is and watch Eastenders.
• The puff box would be the news about Eastenders.
• The Cheltenham races are seen in the adverts for betting, 18 and over will be targeted as they can bet on horse racing.
• Strapline - 'fighting for you', makes the newspaper side with the reader and their beliefs.
• The mode of address - racing - betting.
• Sympathy created, ‘glassed by thug’, creates enigma for what happened to the character, ‘Haley’.
• The representation of women, can be seen quite negative, the character 'Haley' is seen as being vulnerable, and the prime minister as failing however she is a female prime minister which is rare in the government (representation).
• The theory by Van Zoonen, of men acting (the man riding the horse) and women appearing (the character 'Haley' and May).
• The intertextual reference of war because it mentions May's 'massive defeat'.

Double-page spread

• The polysemic nature is the formality of the article in a tabloid.
• The headline, 'A faller at 2nd', summarises what the story will be, it is also in large and on a double-page spread.
• The main image is also a centre spread of May, suggests the story will be about her.
• Page numbers at the bottom of the page, to show more information or similar news to the page.
• There is a pull quote, 'The PM did pull a rabbit out of the hat, she brought it back and the Attorney General shot it', said by an MP.
• Standfirst is in bold and in red, 'Brexit shambles: Now it's going to be delayed'.
• The byline is found on top of the main body of the text.
• Between the columns you can find the gutter.
• Side panel on the left, relates to the main article.
• There are symbolic codes of the horse racing in Cheltenham, ‘tottering Theresa’, the reader will understand the intertextual reference.
• There are powerful binary with May and Corbyn being on the same page.