The Times - Media Set Product

In depth analysis of The Times

• The Times newspaper is a British national ‘quality’ newspaper first published in 1785. The Times has been published by Times Newspapers since 1981, a subsidiary of News UK, wholly owned by News Corp, Rupert Murdoch’s company. This edition was published on March 13th, 2019, after Theresa May had encountered another Commons defeat over her Brexit proposals. The Times is famous for having a range of journalists with varied political viewpoints which allows the newspaper to offer a more neutral political stance on Brexit negotiations.

• Rupert Murdoch- Is an Australian-born American media mogel, who founded News Corp. He owns major news organisations such as FOX news and Sky news. Some people hate him because of his political views, which is strong right-wing.

• The point of view and ideology of The Times is right-wing.
• The layout and design of the newspaper follows the conventions of a broadsheet. The composition of the newspaper includes a masthead is along the top of the newspaper and in large, the name, 'The Times' suggests history as well as the serif font makes it look sophisticated. The coat of arms in the middle with a lion and unicorn that signifies Britain (symbolic code), it's traditional and represents the monarchy. This suggests the reader will have more traditional and conservative views. The headline is 'driven to despair', which summarises what the article will be about found at the top of the paper. The caption underneath the image, 'Theresa May leaving parliament last night after her heavy defeat. She told MPs that they had to face unenviable choices’. The page numbers are found at the bottom for other news stories at the skyline, this is a hermeneutic code. There is a standfirst found above the main body of text and below the main headline, ‘Britain in crisis as May plan crushed again’, ‘MPs vote today on no-deal Brexit’, ‘Prime Minister may face registration calls’. On top of the main body of text there is a byline. With a folio on the top of the paper, ‘Fashion 8 best styling tricks for your spring wardrobe’. The strapline, 'Britain's most trusted national newspaper', the reader will feel more trusted with what they are reading.
• The main image is of May, the prime minister at the time with a close-up shot.
• The font is serif, making it more sophisticated and formal, more suited to the audience.
• The mise-en-scène, the colours used are little to none, only on the folio and stats.
• The language and lexis used, the headline, 'driven to despair', suggests that she was forced to fail. Also, 'Britain in crisis as May plan crushed again', as her plan was rejected by MPs.
• The anchorage of the image is very large and centre, this image is further anchored with the masthead and headline, with a caption under the image.
• The narrative of the main news is May failing a vote.
• The target audience are right-wing in higher classes, because it is a traditional broadsheet, the reader would have more conservative views.
• The proairetic code would be May in a car, and she is being driven which links to the headline, it suggests that the newspaper believes that it isn't entirely her fault, this creates hope for the reader.
• An intertextual reference is the headline and image, May is in a car.