Thursday 5 December 2019

The Mail Online Analysis


The Mail Online Analysis


The representation of the woman, Rihanna, is found to be stylish and have the ideology of women being interested in fashion and know her from having pop-culture knowledge (hegemony). The idea and message that women should have a particular 'perfect body', such as having a, 'statuesque frame' like Rihanna's.
The impact this may have on society is making women believe, in order to be successful and 'beautiful' you must have a specific body. This may also make women compare themselves to others and can cause insecurity and low self-esteem.



The representation of the woman, Kate Beckinsale, is found by having the ideology and hegemony of women wearing bikinis and having the 'perfect body' and she is objectified from the use of lexis, 'bombshell', 'flaunting her unbelievably toned figure in the strapless suit' and 'brunette locks down' creating the ideology of women having to be like this.
The impact this may have on society is that women should have a particular body, look a certain way and the article makes it appear okay to objectify women, which is the idea and message that the article is conveying.



The representation of the woman, Lily James, is found in the article to have the ideology of having the ‘perfect body’ and the hegemony of women having to have the ‘perfect body’, for example through the lexis, ‘toned legs‘, Lily wowed in the double-breasted number, which boasted gold buttons, cinched in her tiny waist with its belt detailing. Falling at the thigh-skimming length’. The article makes it appear that she is flaunting her sexuality after her supposed break-up.
The impact this may have on society is that women should follow the hegemony of the expectations of having a particular body type. The article may make objectifying women appear the norm.



All of the following articles follow the Feminist theory by Lisbet Van Zoonen, as she says that Western media follows a patriarchal culture as the women’s bodies are usually seen as objects.

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