Daily Mail Analysis
The group being represented are young women, the place is women's bedrooms and the issue is how they have 'messy bedrooms when they uploaded the sizzling snaps onto social media'. The technical devices the article uses are selfies of the women, and is creating the message that women are messy and also may link to the theory of male-gaze, the article and images used are aimed towards heterosexual men, typically, however it is found on the women's section. The lexis used in the article suggests that women should be judged on how messy their room is and that women should be perfect with perfectly clean rooms, the captions under images. Stereotypes are used to create a representation, for example, 'clothes, laundry and mountains of makeup'. The message is that women who have dirty rooms are dirty minded, devaluing, and that women are vacuous and don't notice things. The impact of this message on the target audience is encouragement to feel like young women can be objectified, at the bottom of the article there is a comment section, this further suggests that the target audience should comment about these women and these women should be judged with unmoderated comments. And also The Daily Mail has old-fashioned values, they may have the idea that women should have clean rooms. The impact in society this may have of this representation is the feeling of being insecure about their own bodies.
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