Les Revenants - Soundtrack, Marketing, Fans.

Les Revenants - Mogwai, Marketing, Fans

• Mogwai - Soundtrack creators of Les Revenants
• Alternative/ Experimental Rock band
• 'Mogwai' name references the film 'Gremlins'.
• There are no vocals.
• Instrumental Rock.
• Large niche audience/ cult following.
• Mogwai are a Glaswegian Alternative Rock band with a huge cult following around the world.
• People who like this band will like the show, helps target a pre existing audience.
• Style of music fits with the show.
• They are not hegemonically attractive and are not known for being exciting for performance apart from playing.
• Introduces Mogwai to new audiences. Media synergy, benefits both the band and Les Revenants.
• It is unconventional as the series doesn't have a composer but a band.

DVD Marketing to an English Speaking Audience: How is Les Revenants marketed to an international audience?

• It features drama, horror and suspense. The horror genre of the trailer includes the generic paradigms for example, the music is suspenseful and the bus crashing you hear diegetic sounds of screams and the scene flickers in sound and visuals. Suggests it is action and mystery. The series isn't in the action genre.
• It includes reviews of The Sunday Times and The Daily Telegraph. British newspapers, newspapers are fairly respected for reviews.
• It includes subtitles.
• Curran and Seaton - Every media industry must minimise risk and maximise profit. In doing so, there is a complex balance between 'art' and 'commerce'.
• Les Revenants is a risk to finance. It is a mid-budget show.
• Marketing is the act of selling a media product.
• Montage - cuts from biggest and memorable scenes from the series to sell it, making it more exciting than it potentially is.
• The trailer is misleading, it seems fast-paced than it really is.
• Allegory of life and death, death is a universal experience.
• Direct mode of address - 'Your deceased loved ones are back'.

Jenkins - Fan theory

• Interact with the media more than others.
• Engage actively with the media, e.g, merchandise, forums.
• Les Revenants relies on fandoms in order to sell its products, they are walking advertisements.

Fan made merchandise, soundtrack merch, fan forums. A free promotion for producers.