Music Videos

Music Videos

Music videos are used for promotional purposes of a song and artist, it is a digital convergence of music and film, it can be a synergy of two separate audiences that are targeted.

Chantal Goya - Si tu gagnes au flipper - 1966

• The video differs from modern music videos as it isn't high production compared with modern videos. The generic fluidity found is that music videos have changed over time with technology and becoming more popular over time.

REBBECA - VANITY ANGEL - 1989

• The video uses elaborate mise-en-scene by using a green screen and creating pattern backgrounds, as well as creating various scenes such as performing in a room and in a room with mirrors. The music video also uses bricolage such as the green screen background and contrasting with the woman with an umbrella and dress from another period, creating different contexts.

Kylie Monogue - Hand On Your Heart - 1989

• The representation of women in the music video is that it follows the stereotypes of women caring about their looks, the setting and mise-en-scene anchor this by featuring her wearing dresses, with hearts everywhere and she is looking at herself in the mirror.

Pulp - This Is Hardcore - 1998

• The video uses many scenes, mostly including scenes you would typically see in movies as a symbolic code about pornography through the use of mise-en-scene. This perhaps suggests what the man thought what sex was like based on what he has seen.

Benni Benassi - Satisfaction - 2001

• This video includes hyper-sexualisation of women, the symbolic codes used are representative of sexualisation of women.

Kyary Pamyu Pamyu - PONPONPON - 2011

• The producer has contructed the artist as a 'star' rather than human, from the use of costume and the way she performs.

BLACKPINK - 뚜두뚜두 - 2018

• This video constructs and subverts the representation of women by showing them to be powerful such as one member sitting high up on a chess board, on top of a queen chess piece - mise-en-scene.