Adbusters - Website

Adbusters - Website

https://www.adbusters.org

• Adbusters construct its audiences by creating sections to pages in which the audience can be involved such as, 'Manifesto' in which the audience can communicate to. A 'Culture Shop', 'Subscribe' and 'Donate', the audience can be involved by doing the following things. There is also another link, '#Blackspot Collective', and when the audience scrolls down there is a way to join in the 'Blackspot'. 
• The website reinforces Adbusters' brand identity of being anti-consumerist as there are no adverts on the website which most magazine websites do include, anti-establishment with the logo of a scribble. 
• The house-style of the website is black and white, with a 'messy' style and the typography used is a typewriter-style font. However, the magazine doesn't follow as much of a house-style.
• The website extends the brand by having merchandise found on 'Culture Shop', through '#Blackspot Collective' a link to another website 'http://abillionpeople.org', social media found at the bottom of the page and a video on YouTube also found at the bottom of the page.
  
• The magazine uses social media to spread their ideologies to their reader and promote the magazines.
• The readers can interact through the website and social media by how Adbusters construct their audiences and what position they put their audience, the audience can construct their own ideologies - Gauntlett's theory of identity.
• The magazine has made their own audience - Curran and Seaton's theory of power.

• The website represents Adbusters’ anti-consumerist beliefs by the logo used being a scribble, something which anyone can easily draw.
• Culture jamming and commodity fetishism can be found on the website on the top of the website bar, 'Spoof Ads', and on the page there are different types such as, 'Political/Historical' and 'Corporate'. All the spoof ads includes parodying of consumerism in some way, for example, 'Unswooshing' is a parody take on the 'Swoosh' by Nike with one image including a shoe and written on it 'Nike $250' and 'Sweatshop 83¢', perhaps represneting how much the shoe costs and how much the workers who made it earned - anti-establishment.