Adbusters - Double Page Spread

Adbusters - Double Page Spread

• There is text with '350 ppm', which means the safe amount of Carbon Dioxide in the atmosphere.
• The semiotic codes used is hermenuetic as the reader may wonder what the number means.
• The anchorage of pollution with the number and also the street behind which produces lots of pollution.
• Suggestive to the model represents people only caring about themselves and not the environment enough. With fast fashion (consumerism), as the season changes people through out clothes from the old season, and questions the reader on what they are doing.
• With the contrast of the model and someone appearing homeless by sitting on the side of the road asking for money (action code).
• The quote of the right hand side links to the image of the homeless person in a way that suggests 'this could be you', as the quote talks about evacuating big cities, there being food shortages and prices increasing e.g, 'collapse of food production', the lexis used is serious.
• The imagery is black and white creating a sense of no happiness and also seriousness, to represent the message the magazine is spreading.
• The mode of address, the two people are using direct eye contact creating direct address.
• The binary opposition of the two extremes, a model and a homeless person.