Roland Barthes' Semiotic Theory
Codes- Symbols that have to be entered to unlock something.
Codes in Media- Visual, written and symbolic tools used to create meaning.
Enigma/ Hermeneutic Codes- A mysterious part of a media text which engages the audience making them wanting to find out more.
Action/ Proairetic Codes- Elements of a media product that may suggest an action may happen.
Symbolic Codes- Symbols are something which the image or something may represent.
Semantic Codes- Parts of the media product in which have a hidden meaning that the audience may easily understand.
Cultural/ Referential Codes- Parts of a media product which only certain audiences will understand who are part of a particular culture.
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