Textual Analysis of Print Advert

Textual Analysis of Print Advert  

• The advert includes a z-line, the audience will first see the woman and then the man to the text and brand name.
• The typography used is a sans-serif font, 'objects of desire', the 'objects' being referred to are the perfumes that would make you appear more 'desirable' because of your scent or perhaps the woman sees the man as the 'object' or the man sees the woman as an 'object' for their desires. The use of lexis may make the audience feel engaged as find out what the perfume does to make them too, desirable.
• The rule of thirds includes the section of the model's faces, the two holding the bottles and text and lastly the perfume bottles and brand name. 
• Both z-line and rule of thirds help the image and text create anchorage by looking down onto each different part of the advert.
• The brand's logo is at the bottom left, next to the perfume bottles to make the audience aware of the name and what the bottles look like.
• The woman is wearing a red dress and the man is wearing a brown shirt, matches with the perfume bottles. 
• The red dress and the colour of red may connote romance and love as well as desire, she purposefully stands out however the man is wearing brown which matches with the surroundings. This may conform to John Berger's theory in, 'Ways of seeing' 1972, the woman purposefully stands out because women appear and men act, the woman stands out because she isn't a man.
• Mode of address that is being used is the text in the middle of the advert which persuades the audience to buy the product.