Analysing Print Advert

Analysing Print Advert

• The colours used such as pinks and reds are stereo-typically associated with femininity and can also connote romance.
• The brands name is small and in the bottom corner as the name is less important than what they are trying to sell. They are showing the items that the audience can buy however they aren't as clear perhaps, also trying to sell a fancy and luxurious lifestyle as it is a designer brand.
• The use of flowers in the garden matches with the model's outfit and also the use of the colour green, looks nature-like, the season that's being represented could be spring, a spring-time outfit.
• The typography used is a serif font, making it appear formal and sophisticated.
• Direct address, the model is centred and making direct eye contact, shows confidence and used to entice the audience.
• You can tell that the model is wearing make-up and wearing typical feminine clothing, conforming to the stereotype of women.
• There is no slogan or tagline on the advert because what they're advertising is much more important.
• The advert includes anchorage, you first see the model's face and then you see the items and then the logo at the bottom.
• The gloves connote sophistication and is old-fashioned. 
• There is a website very small at the top left but might not be important as people who can buy the brand Coach might already perhaps know where to buy it.
• The lighting used is subtle and light, making it appear soft and delicate.
• She is holding the bag in front of her so the audience can get a glimpse of the items.