Media Revision 9 - Print Newspaper Analysis

Explore the ways in which representations are encoded through media language in the front page of this edition of The Daily Mail.

• Representation of the royal family
• Representation of women
• Feminist theory
• Postcolonial theory
• Representation theory
• Binary opposition
• Reception theory - Preferred reading - Pick and mix (Identity) theory
• Semiotic codes
• Layout
• Imagery
• Headline
• Masthead
• Skyline

DAC

Representation is the re-presentation of the producer's ideology which is reflected within a media text or product. Producers use representation to help target the target audience and preferred reading by creating re-presentations of individuals and groups which the readers will recognise through the use of recognisable faces as star appeal. The Daily Mail is a British tabloid newspaper, which therefore includes many articles and stories of celebrities and well-recognised people that target the preferred reading by representing these groups as highly respectable.

PEA

On the front cover of the tabloid, Daily Mail, it represents the royal family in a positive light in which reflects the hegemonic ideology of the producer of that the royal family are highly respectable through the use of star appeal. This attracts the preferred reading of those who are patriotic and respect the royal family, the target audience of this newspaper front cover are white British people this also links to the identity theory of the reader to choose to be patriotic and sad about the death of Prince Phillip. There is a large bold serif headline, 'One last moment with her prince', this represents the royal family to be that of a fairytale through the use of lexis, this main headline anchors the skyline, 'Queen's poignant farewell', reflects the hegemonic ideology of the Queen not being able to live without her true love, the feminist theory represents that she cannot live without a man and that she needs to spend every last minute with him. Through representation formed by the use of emotional lexis, it reflects the ideology of the producer to be that the British public should be saddened by the death and targets a reader who are strongly patriotic and like the star appeal of the royal family, this hegemonic ideology reflects the wider British public which links to the post-colonial theory by representing that the royal family are to be respected, despite the long history of colonisation by the British Empire.

Another way in which representation is encoded through media language which again represents the royal family in a positive way which reflects the hegemonic ideology of the producer and of the target reader to be ...