Late Night Woman's Hour - Website and BBC Sounds

LNWH - Website and BBC Sounds

Because the BBC is a PBS (Public Broadcasting Service), Curran and Seaton's theory of power and profit in media industries doesn't seem to fit into LNWH as it targets a very niche audience and by its topics it won't ever appeal to a mass audience, they don't need to make a profit the same way as other industries.

Late Night Woman's Hour Homepage

• This page appeals to its audience by featuring articles that their audience may be interested in such as a makeup related article and a relationship related article, 'How to Handle a Breakup' as well as an article about being an activist for women, 'How to make your voice heard'. They then feature short clips and extracts from shows with titles that the targeted and preferred reading audiences (Women who work, mostly middle-class, usually have children.) who will relate to the titles or be of interest in these topics.
• This page could attract new audiences by being laid out simply with three articles placed at the top and a summary at the top stating what they do, we can see there is more to scroll down, because the clips are extracts, someone can listen for only 10-20 minutes of the highlights to see if they would be interested in listening to more or a full broadcast.
• The website features other 'Woman's Hour' related content, with news relating to women, episodes, videos and clips.
• They have organised ten minute clips rather than full archived episodes as a way to create highlight reels of the podcast, and bring attention to the main points of the host and guests make.

BBC - Diverse audience

• Because they are directly funded by the public in a license fee they must:
• Produce and broadcast a certain amount of high quality news on each channel everyday.
• Can't rely on spot adverts for revenue streams.
• Must have a remit to 'inform, educate and entertain'.
• Create and broadcast original programming which appeals to a diverse range of British audiences.
• The homepage for BBC radio services, 'BBC Sounds' meets the needs of its
audiences through it's well designed and logically laid out structure. Individual stations have a completely different brand identity, and broadly targets a different audience demographic.
• Any opportunities for audiences to pick and mix their identity (Gauntlett's theory of identity) for example, they could choose mainstream BBC Radio One or the more niche and middle-class BBC Radio Four.

Example - The Unbelievable Truth

Audience

• The audience is that groups and categories are audiences who enjoy listening or watching comedy, particularly comedy panel shows. As it is BBC 4, the podcast is aimed towards middle-class and middle-aged.
• It attracts these audiences by featuring well known comedians, different audiences who enjoy particular comedians who are featured in the podcast will lead to attracting more audiences or a variety of audiences. 
• The audience can interpret the show in different ways by either enjoying hearing the jokes which they make or playing along.
• It uses technology to target a specialised/niche/cult audience by being available on BBC Sounds, via website or app on a computer or phone, meaning that they must find it there. 
• The audience can use this show as a form of entertainment reflecting their identity and cultural capital of being able to listen to it on a gadget.
• Reception, fandom and end of audience theories

Industry

• How is this show produced, distributed and circulated and by who?