Late Night Woman's Hour - Media Set Product 14

Late Night Woman's Hour

Radio Industry

• Radios can target a niche and specialist audience or a mass market.
• Podcast: a pre-recorded digitally distributed audio recording.

Hall - Reception theory - The three ways in which a message can be decoded by the audience, encoding/decoding model, preferred, negotiated and oppositional. The ideology 

Jenkins - Fandom - Audiences who interact with the media, and act on it, usually a cult and niche audience. Whereas a passive audience will only just consume it.

Shirky - The end of audience - The internet has allowed audiences the opportunity to produce media and to become the producer.

• Late Night Woman's Hour is an occasional and irregular spin-off of the long-running magazine show Woman's Hour. Broadcast late at night, its content can, at times be considered more niche, edgy or more potentially controversial that the main broadcast.
• Broadcast on BBC Radio 4, with previous episodes and edited highlights also available to download or stream from the BBC Sounds website.

Makeup on Public Transport

• Target Audience - Women, 30+, mothers, working women who are middle class. The particular episode focuses on the commute as a shared experience, middle-class city dwelling audiences, perhaps white.
• It is a controversial because it's not hegemonically acceptable, stereotypically women are meant to be composed in public and care about their appearance.
• Lexis to appeal to its target audience - Language is articulate.
• Preferred reading - Women, the particular episode talks about putting make-up on public transport, something many women may relate to, the target audience. It is designed to provoke a number of different responses from its target audience.
• Oppositional reading - Young men.
• Niche programming.