Breeze Advert in Woman

Woman - Breeze Advert

Representation of women

• There is sexualised representation as the woman is naked.
• She is at a seated pose making her appear submissive - sexualised representation.
• She is covering up places which would of made her appear explicity sexualised, this is a coy with subtle sexual connotations.
• Her hands are open, she is making herself look 'welcoming'.
• She is pouting and is either blowing a kiss or bubbles.
• It is provocative.
• Conforming to the stereotype, with wearing make-up with lipstick further drawing attention to her lips, and eyeshadow - this makes her appear flirty.
• Her hair is slightly messy, making her not look completely 'perfect' making her look playful (this playfulness is further seen in the bubbles) and suggestive.
• The soap being advertised is seen all over her body - brings attention to her body further and objectifies it.
• With lack of background, no suggestion to where she is and further attracts attention to her body.
• The tone of the lexis, 'because you're a woman', the reader (primarily women) will believe they need this soap to justify their womanliness and also the ideology of men not being concerned about it. The use of the colloquial term of endearment, 'darling' sounds like the husband - patriarchal and dictatorial.
• Reinforces ideology of women being sensitive and gentle, 'you need a soap that will show you kindness'. And, 'all over feminine' suggests uniform, women must be feminine and this soap will make you feminine, this is a hegemonic norm of women.
• The advert is feautured in the magazine 'Woman' it is a singular - there is only one woman/an ideology that is the standard all women should follow.
• It assumes only women are concerned about feeling fresh and being treated 'kindly' - making them dependent.
• Aspirational image.