Newspaper Key Terms and Analysis

Newspaper Key Terms

Masthead- Title of the newspaper.

Barcode- Use to scan in order to buy.

Caption- Text underneath the image.

Headline- Phrase summarising main point of article.

Main image- Dominant image filling front cover.

Page numbers- System of organisation.

Target audience- The audience it is aimed at.

Pull quote- Something said usually by the person in the main image.

Classified Advert- When an advert only uses text.

Skyline- Information panel that tells the reader other stories.

Edition- Several every night with some changes and late stories.

Standfirst- Introduces story, normally in a different style to the body of text and headline.

Byline- Author's name, job, location.

Body text- Copy, written material and is the main part of an article.

Standalone- Picture story that can exist on its own or on a front page leading to a story inside.

Centre spread- Image that runs across the middle of two pages.

Lead story- Main story, splash.

Gutter- Blank space between margins of columns of text.

Folio- Top label for the whole page and can relate to the area covered in the paper.

Page Furniture- Everything on a page except pictures or text of stories.

Newspaper Analysis

Metro

• The point of view and ideology of the newspaper is politically neutral because there are no clear bias. 
• It follows the codes and conventions of a newspaper and a tabloid.
• The masthead is in large, found on the top left. It includes simple colours with white which is simple and clean and also the colour blue which can be a calming colour as typically the paper is found at stations, where everything is fast pace and people may be commuting to work who might feel stressed.
• The font is large, bold and simple, it's easy for the reader to see.
• The name 'metro' suggests transportation such as trains, where majority of this paper is found.
• On the logo, in the corner it says that it is 'free' and includes no barcode.
• The headline is bold and large to cover the main story.
• The main image is found at the top to show that it is also a main story.
• The newspaper follows the conventions of a tabloid by including large images that are primarily the composition and includes an advertisement at the bottom and top right. There is also little text in the composition.
• The large headline, rhetorical question - enigma code. ‘Will Duke have to face U.S. Courts?’ With a standfirst just below it. It is written on the main image which anchors the text, then to the main headline.  
• The language used is neither informal or formal, gaining a larger audience.
• In the body of text there is a gutter between the columns with a byline.
• There are page numbers with a skyline, enigma for the reader.