Logo Analysis
Logos are a shorthand for an institution to share messages, values and ideologies.
Nike logo-
- The colours used is just black, with connotations of being sophisticated and simple.
- The shape is a tick, with connotations of being correct and right.
- The shape of the tick has sharp points with a curved part in the middle, making it appear friendly but also have some elements of danger.
- The message that is being conveyed is that Nike is right for you.
- The values and ideologies Nike has is that anyone can do anything and there isn't a wrong way of doing it.
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