WaterAid Advert - Media Set Product 2

WaterAid - Claudia Sings Sunshine on a Rainy Day 2016

https://www.youtube.com/watch?v=Uiy3dkTwPcQ

• The first thing we see as an audience is what would be considered a stereotypical day in Britain. There is rain and greenery with modern technology of a radio; however this contrasts with the next scene of dry grass and sunny weather. The diegetic sounds of the rain juxtaposes with the sounds of crickets.
• Claude-Levi-Strauss' binary oppositions theory shows that the area is different because it isn't raining, there isn't greenery and a lot of other things, which makes it not like Britain. 
• The radio also describes how there will be more rain, this contrasts with an area which clearly hasn't had rain for a long time.
• We see an establishing shot of the contrasting scenes.
• The diegetic sounds of the dry ground and humming, further contrasts this. The close-up of Claudia's feet walking on the dry ground there is a difference of footwear and clothing, the pace at this shot is in slow-motion.
• The use of Paul Gilroy's theory of ethnicity and post-colonialism, shows the effect of this country that Britain has created from having it as one of their colonies, we see the country's economic struggle and the impact Britain has had on it. 
• The narrative of the advert is a girl going to collect water, the use of a semantic code of the bucket suggests she will be going to collect water or may be a hermeneutic code, the audience may want to know where she is going or why she is carrying a bucket.
• The close-up shot of her face, the audience sees who is humming.
• The intertextual reference used is the song that Claudia is singing which is called, 'Sunshine on a Rainy Day'. 
• Stuart Hall's representation theory, represents Claudia and the people living there to be in poverty and lack resources, which Britain has. 
• This charity advert may go against the typical codes and conventions of a sad charity advert.
• Gauntlett's identity theory is that the audience will be active in donating as they will see what difference they can make.
• Dyer's stereotypes, we see the women and Claudia wear a dress, which conforms to the stereotypes of women.
• There is text anchored with the people using clean water, '650 million people still don't have access to clean drinking water', this will shock the audience. 
• The text is bold in 'Text Sunny to 70555' so the audience will immediately see that.
• The logo appears in the top right corner so people will know who is campaigning the advert.