Theories
Stuart Hall's Representation
When a media text uses stereotypes which either conforms or goes against it. It represents a person or thing using codes.
When a media text uses stereotypes which either conforms or goes against it. It represents a person or thing using codes.
Roland Barthes' Semiotic Codes
Using visual, technical or written codes which the audience can understand. For example, hermeneutic, proairetic, symbolic, semantic and cultural - these are all codes which communicates to an audience.
Claude-Levi-Strauss' Structuralism/Binary Oppositions
A way to describe something by something which it is not, this structure is used in media texts.
Intertextuality
When a media text references another media text.
Dyer's Stereotypes
Putting people into groups based on certain characteristics. In media, producers do this to represent someone to be part of a group by stereotyping them for the audience to understand.
David Gauntlett's Identity
The theory of audiences being active in deciding things from a media text which they believe and don't believe and the ideologies which fit them.
Paul Gilroy's Ethnicity and Post-Colonialism
The impact on former colonies which Britain has had, and the attitudes and the racial hierarchy in a British society. The ethnic minorities are seen as 'other'.
The impact on former colonies which Britain has had, and the attitudes and the racial hierarchy in a British society. The ethnic minorities are seen as 'other'.
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