Creating a Print Advert

Creating a Print Advert

To create a print advert that is advertising cake to a target audience.

Target Audience: Male, middle-class, aged 50-75, heterosexual.

Textual Analysis

• The layout of the advert uses a Z-line, to draw the audience's eyes to the brand name, tagline and the cake. 
• The colours used is mostly blue and blacks, blue is typically a masculine colour and the use of the colour black connotes sophistication. 
• The typography used are serif fonts, with connotations of sophistication and is more traditional for the target audience who would be more conservative. 
• The use of a successful celebrity, will make the advert more aspirational for the target audience, it is selling a lifestyle.
• ‘There’s always time for a slice’ the language used makes the audience feel that the statement is true.
• The narrative that is suggested is that he is looking at the cake which creates further anchorage of the cake, it can also suggest that he has had a hard day of work and eating a slice of Mr Smith’s cake is the perfect way to end the day or take a break.
• The use of high key lighting to lowkey, the eyes are drawn to the lighter parts to dark to reveal the slice.
• The typography of the brand name is much larger than the tagline, this suggests that the name of the brand is the most important of all.
• The slogan also includes two different colours to emphasise different parts of the sentence, ‘time’, the target audience would like to have that lifestyle of having time, so they immediately would see that first of the slogan.
• The model is wearing a suit, which has connotations of being successful, a lifestyle which the target audience would want to be.
• The lack of a price point, makes the product look more luxurious and furthermore, proves the point that it’s mostly selling a lifestyle of being successful and having free time.