Ideologies of the Tide Print Advert

Tide Print Advert - Ideologies

What is the ideological signification of the choice of focal image in this advert?

The focal image is the woman hugging the box of Tide, this choice was made because the advert believes the ideology of women is that they too, will love the product.

What can we tell about the producer's ideals and values from this advert?

The producer's ideals and values from this advert is women to do the cleaning in the household, and be a housewife, because of all the action codes used of women doing household chores. The producer believes in gender roles and that is their value.

Apply structuralism and the theory of binary opposites to the Tide advert.

The theory of binary opposites according to Strauss is that the world is seen as something by being described as something it is not.The theory of binary opposites in this advert is structured in a way that it's aimed at women and not men because there are no men just women featured on the advert. The focal image features the woman hugging the box, she doesn't hate the product because if she did she wouldn't be hugging the box to show admiration towards it.