Thursday 13 May 2021

17

  • Large masthead at the top of the page, in large and bold.
  • Image of model with direct address through direct eye contact - close up of smiling woman.
  • Coverlines
  • Price - 7d, 80p - w/c women.
  • Weekly magazine
  • Conventional of women's lifestyle with coverlines with stereotypical topics e.g makeup and kitchen.
  • Magazine front cover's purpose is to sell it.
  • IPC published Woman and other magazines similar to control the market. 
  • Vogue - m/c women, Woman - w/c women.
  • Specific brand identity. Conventional and straightforward women who want to live up to the standard of men.
  • Selling a lifestyle, aspirational - young model - TA is middle-aged. 'A-Level Beauty' coverline for makeup to look younger.
  • Conventional of the 60s.
  • Strapline.
  • Feminine background colour and colours.
  • Friendly mode of address.
  • Conventionally/hegemonically attractive.
Explore the extent to which regulatory factors have influenced the magazines that you have studied. Make reference to Woman and Adbusters.

Regulation is the rules and restrictions that media products follow.
Magazines in the UK are largely unregulated.

Regulation has had very little effect on either magazine we have studied. However, there are some elements of Adbusters which have legal grey areas. Woman at the time would have not been controversial at the time but would be considered controversial now. 
  • Regulation theory - regulation is impossible due to digitally convergent technology.
  • Adbusters is considered controversial because it is atypical.
  • Woman magazine is not controversial at the time of circulation as it is conventional but is in the current.
  • Self-regulation - Woman magazine targets a conservative audience, the magazine chooses what they want to include.
  • Woman reinforces patriarchal ideologies, potentially affecting the body image of the female target audience.
  • Society creates its own regulations through hegemony of what is considered acceptable or not. Woman magazine in particular lives up to hegemony.
  • Slander/libel, Adbusters criticises brands directly through mockery in placing adverts in a new context - culture jamming.
  • Adbusters is a big independent magazine but small enough to go under the radar.
  • Being independent allows Adbusters to get away with things larger magazines could not get away with.
  • Power in the media industries - Adbusters subverts as it isn't for profit.

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