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Reception theory

- Preferred reading - Audience understands and agrees with the producer's ideology.

- Negotiated reading - Audience picks parts of the media text and may only agree with some parts of the producer's ideology.

- Oppositional reading - Audience disagrees with ever part of the producer's ideologies.

Fandom theory

- A motivated audience of a particular media text, they actively participate in the construction and circulation of textual meanings. They construct their social and cultural identities through borrowing and utilising the media text.

Humans uses reception theory through the preferred reading of those who enjoy the Sci-fi genre.

Humans uses fandom theory by appealing to a cult audience through the use of their marketing such as the spot advert and being unconventional by advertising 'Synthetics' which is the company who make the synths. 

Target audience 

Audience appeal