Humans - Television Industry, Distribution, Circulation, Marketing

Humans Industry Television

Television is a specialised industry.

Digitally convergent technology.

• TV has changed considerably since the advent of digital technology in terms of its production, distribution and consumption.
• Globalisation of TV, no longer just a national industry, has become increasingly commercial.
• Humans is a coproduction between Channel 4 and AMC.
• It's a remake of a Swedish show.
• Public broadcasting service forced to adapt its structure, role and function. International co-production is growing and broadcasters such as HBO have achieved global success.
• Broadcasters are now 'narrowcasters' with multiple channels targeting different sometimes more niche audiences.
• Audiences consume TV texts in a variety of ways as the industry has increased portability via new platforms (phones, tablets) and patterns of consumption have changed alongside this (the box-set and binge watching, on demand and catch up, Netflix, Amazon etc.

Distribution, Circulation, Marketing

Marketisation - process of selling.

Distribution - spread of a product and sharing to a number of people.

Circulation - total number of times a product has been viewed or brought.

Humans is distributed by Channel 4, AMC, DVD, Blu Ray, All4, Netflix, STV.

• Persona Synthetics - TV spot advert for Humans.
• Spot adverts fund certain channels.
• Marketing campaign for Humans was atypical and subversive

• It is both atypical and subversive.
• Atypical because it doesn't follow the typical conventions of a TV spot adverts, they usually show highlights of the show and it is clear of what show is being advertised.
• Subversive as it is advertising a synth - technology that isn't real.
• Guerilla marketing - product advertised in an unconventional way of advertising.
• Hashtag at the end.
• Viral marketing - people spread the advert themselves.
• Due to the advert's digitally convergent nature.
• More cinematic than typical adverts, the colour grading is different - it's washed out and cold. 
• Calm narration and slow zoom on most shots create an unnerving feeling.

Orson Welles: War of the Worlds

- Prologue was read on the radio, story setting was changed to the current time and read out like a news broadcast, supposedly creating a panic.

Augmented reality - different version of reality.

Diegesis - in the world of the narrative.

We are situated in an extradiegetic mode of address.

It was extremely involving and novel mode of address.