Videogames 6 - Repetition and difference: How will Ubisoft ensure that Assassin's Creed Valhalla minimises risk and maximises profit?

Ubisoft and AC Valhalla: minimising risk and maximising profit

The repetition and difference and the importance of genre in videogames.

• Neale - Genre theory - different types of genres, in order for a media product to be successful would be to repeat certain genre conventions to create familiarity, in this case the Assassin's Creed series, but also should offer something different to the audience can distinguise each game in the series easily.
• Hesmondhalgh - Cultural industries - videogames do things at minimum risk, knowing that it will gain maximum profit.
• Curran and Seaton - videogames are controlled by ownership, which is driven by power and profit.

AC Valhalla, will be successful.

• It makes intertextual references to other successful games
• Skyrim.
• The Witcher 3: Wild Hunt.
• Both these games are successful, and have Nordic settings and mythology.

• It demonstrates generic fluidity.
• It is open world and will include an aspect of multiplayer aspects, maximising profit as this is successful.

• It will repeat what made previous Assassin's Creed games popular.
• A niche AC audience who enjoy the historical aspect of AC, and has been praised for being accurate.

• It will come out on the next gen consoles and current gen consoles.
• Such as Xbox One and Xbox Series X and PS4 and PS5.
• Planned obsolete, in order for people to keep playing games.