Riptide and Break My Heart
Compare and contrast how media language is used in the music videos to 'Break My Heart' by Dua Lipa and 'Riptide' by Vance Joy.
In the music video of 'Riptide', the cinematography and editing used is similar to the genre of horror as it features scenes of women being tortured, with dark lighting. The music video also uses sharp transitions and references to 'Suspiria' with purple lighting in some scenes. For example, this is seen in a scene with a narrative of a woman being tied against a tree, who unties herself, this links to the generic conventions of horror of with dark ligthing, the mise-en-scene of the setting being in a forest all alone. In each scene most transitions to another scene are sharp as their are no smooth transition. With the intertextual refernce to 'Suspiria', a 70s horror film the use of coloured ligthing of hues of purples can be seen in Joy's music video such as the scene where the woman appears to being hypnotised creating a semantic code to the audience, the scene with the ouiji board and a woman's feet seen under a bed being dragged away. Similarly, in the music video 'Break My Heart', the cinematography and editing of coloured lights. However, the music video uses much more smoother transitions of scenes. For example, the first transition of scenes is we see her on a street full of cars and then it is kicked over and is seen as a toy car, another example is she is seen as going into a bubble bath and then we see a foamy cocktail which she went in.
In 'Riptide', we see it as an uncoventional music video as it doesn't feature the artist of the song in the music video, which is a generic convention of music videos. For example, we only see characters in the music video. It is further unconvential as it follows no clear narrative, making it a postmodern music video as it features mixed visuals seen throughout the music video. However, in 'Break My Heart', we do see the artist feautured in the music video as the main protagonist.
The visual elements we see in the music video for 'Riptide' creates meaning for the audience as in interpreting the message the artist wanted to send, the visual elements of horror and objectification of women, leaving the audience the witness to all the scenes, in the scene where the woman is standing on the balcony with binoculars the audience appears to be spying on her from the semantic code of leaves, appearing as we are hiding behind a bush. The message could be seen as creating the message of women being weak and vulnerable conforming to the Feminist theeory by Zoonen and hooks, however it could be raising awareness about violence of women and the objectification. The visual elements in the music video, 'Break My Heart', however, creates the message of break-ups for example, the scene where she is hiding behind the wall and the different men on beds suggests all her past relationships, although similarly see this in 'Riptide', as a song about a break-up with visual codes such as the tarot cards with a narrative of how the artist's relationship was like, 'The Fool' suggests the joyful beginning and 'The Hanged Man' suggests the end of the relationship.
In 'Riptide', we see it as an uncoventional music video as it doesn't feature the artist of the song in the music video, which is a generic convention of music videos. For example, we only see characters in the music video. It is further unconvential as it follows no clear narrative, making it a postmodern music video as it features mixed visuals seen throughout the music video. However, in 'Break My Heart', we do see the artist feautured in the music video as the main protagonist.
The visual elements we see in the music video for 'Riptide' creates meaning for the audience as in interpreting the message the artist wanted to send, the visual elements of horror and objectification of women, leaving the audience the witness to all the scenes, in the scene where the woman is standing on the balcony with binoculars the audience appears to be spying on her from the semantic code of leaves, appearing as we are hiding behind a bush. The message could be seen as creating the message of women being weak and vulnerable conforming to the Feminist theeory by Zoonen and hooks, however it could be raising awareness about violence of women and the objectification. The visual elements in the music video, 'Break My Heart', however, creates the message of break-ups for example, the scene where she is hiding behind the wall and the different men on beds suggests all her past relationships, although similarly see this in 'Riptide', as a song about a break-up with visual codes such as the tarot cards with a narrative of how the artist's relationship was like, 'The Fool' suggests the joyful beginning and 'The Hanged Man' suggests the end of the relationship.
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