Media Definitions

Media Definitions

Curran and Seaton - Power and Media Industries

When the media is controlled by a small number of companies that is mostly encouraged by profit and power.

Synergy

Where there are two different media products combine together and work well together.

Social Marketing

When a media product uses social media as a form of a promotion of that product and can interact with the audience.

Traditional Marketing

Examples of traditional marketing is using trailers, billboards and posters to promote a media product to the audience.

Viral Marketing

When a media product typically through the use of the internet, which makes the audience share the media product with others.

Press Marketing

When the Press is allowed access to the media product's release images, to promote to the audience. For example, magazines.

PR Stunts

Publicity stunts are planned events, which attract the audience, they usually use celebrities, to promote a media product or cause.

Fan Created Marketing

It is when a fan of a media product creates a form of media such as, fan-art, forums etc.

Guerrilla Marketing

When a media product uses a surprise and unconventional interaction as a form of a promotion.

Hesmondhalgh Cultural Industries

When a conglomerate operates on a number of cultural industries and to maximise audiences by vertical or horizontal integration.